On Wednesday morning, Rugby Canada announced that Macron will be the new “official uniform and apparel partner”. Macron will be taking over the design of the kit for all of the Rugby Canada national teams. Ultimately, this announcement ends an incredibly brief run with Canterbury that only officially began in February 2018. In contrast, Rugby Canada has described the new deal with Macron as “multi-year” and “long term”.
Macron is an Italian brand that was founded in 1971. They have been expanding into the Canadian market lately. Most notably, Macron is the official kit provider of the Canadian Premier League. In the rugby world, Macron has a number of high-profile clubs and unions that they outfit. Canada will join Portugal, Germany, Scotland and Macron’s home union of Italy as international sides donning Macron gear.
The Northampton Saints, Newcastle Falcons, Zebre, Glasgow Warriors, Edinburgh, Scarlets, Cardiff Blues, Lyon, and Biarritz Olympique all count themselves among Macron’s list of sponsored clubs.
The news that Macron will be the new kit supplier has been met with plenty of positivity from players and fans alike. It’s difficult to completely assess the deal as the financial details were not disclosed in the press release. However, from a rugby point of view, I’m excited about the deal because Macron makes some sexy kits. Here are a few examples from their website:
One of the defining features of a Macron kit that is beloved by many rugby fans is the use of a classic collar. A collar is a classic feature of rugby kit that has been slowly phased out over time, but Macron seems hellbent on bringing it back and I love it. Rugby kits simply look better with collars. Look at this picture from the 1991 Rugby World Cup quarter-final between Canada and the All Blacks:
Source: Dan Smith/Getty Images
Magnificent. To be honest the first thing I thought of when I heard this news was “I hope this means we get collars on the national team jerseys!” With Macron, the possibility is certainly there.
With the news, Rugby Canada and Macron also released some apparel that can already be purchased on the Rugby Canada online store. Hopefully, a collared kit will be added to that store soon.
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